Founded in 1998, China Moutai Group is a world-renowned producer of premium Chinese liquor, boasting gross assets of over 230 billion RMB and repeated recognition as a BrandZ Global Top 500 Enterprise. Their products dominate the high-end liquor market in China, celebrated for exceptional quality and craftsmanship.
In August 2022, Mr. Wang — Sales Director of Moutai Group’s Sichuan Province branch store — introduced the JAV Interactive Flat Panel Display (JAV Board) to enhance how they present their liquor products and showcase their factory’s production techniques to customers.
From Passive Viewing to Interactive Storytelling
A month after Mr. Wang purchased the JAV Interactive Flat Panel Display, our team visited his store to gather feedback. During our visit, he used the interactive display to guide us through Moutai’s rich history, unique brewing techniques, and premium product line. His professional knowledge and engaging storytelling left a lasting impression.
Mr. Wang explained the challenge they previously faced:
“Before the JAV Smart Board, we relied on a wall-mounted TV in auto-play mode to show product images and factory videos. Customers could only passively watch what was displayed, without the option to choose what interested them. This limited engagement and made it harder to truly impress visitors or spark meaningful conversations. I had been searching for a better solution for a long time.”
Why JAV Board Was the Right Choice
When asked how he discovered JAV, Mr. Wang recalled:
“One day, while browsing online, I saw an interactive flat panel display described as a ‘giant iPad’. I immediately realized this could be the ideal tool for us. I compared several top-selling brands on Taobao and JD — focusing on both price and functionality. JAV Board stood out for its reasonable pricing, which fit our budget, and for your own factory introduction, which resonated with our needs.”
A Transformative In-Store Experience
After a month of use, Mr. Wang shared the impact:
“With the movable stand version of the JAV Interactive Flat Panel Display, customers can now actively choose what they want to see — whether it’s product details or factory processes. They can pause videos, zoom in on images, and ask questions in real-time. The combination of 4K resolution, vivid colors, and responsive touch functionality creates a visually stunning, highly interactive experience.
In the past, visitors would glance at our displays for just a few minutes before leaving. Now, thanks to the JAV Interactive Display, they often stay 30 minutes or more, giving us a much greater chance to build relationships and close deals.”
Tangible Business Results
By the end of 2022, Mr. Wang shared exciting news via WeChat: their store had attracted 10% more customers and achieved a 5% increase in Q4 sales compared to the previous year.
We are thrilled to see the JAV Interactive Flat Panel Display making a measurable difference for China Moutai Group and proud to have earned their trust and endorsement.
