{"id":3627,"date":"2025-08-08T01:43:41","date_gmt":"2025-08-08T01:43:41","guid":{"rendered":"https:\/\/javflatpanel.com\/?post_type=business&p=3627"},"modified":"2025-08-20T02:05:22","modified_gmt":"2025-08-20T02:05:22","slug":"chine-moutai","status":"publish","type":"business","link":"https:\/\/javflatpanel.com\/fr\/blog\/business\/china-moutai\/","title":{"rendered":"Le groupe China Moutai renforce l'engagement client gr\u00e2ce \u00e0 l'\u00e9cran plat interactif JAV"},"content":{"rendered":"

Fond\u00e9 en 1998, le groupe China Moutai est un producteur de renomm\u00e9e mondiale de spiritueux chinois haut de gamme, affichant un actif brut de plus de 230 milliards de RMB et ayant \u00e9t\u00e9 maintes fois reconnu comme un BrandZ Global Top 500 Entreprises<\/em>. Leurs produits dominent le march\u00e9 des spiritueux haut de gamme en Chine, r\u00e9put\u00e9s pour leur qualit\u00e9 et leur savoir-faire exceptionnels.<\/p>\n\n\n\n

En ao\u00fbt 2022, M. Wang, directeur des ventes de la succursale du groupe Moutai dans la province du Sichuan, a pr\u00e9sent\u00e9 le \u00c9cran plat interactif JAV (tableau JAV)<\/strong> pour am\u00e9liorer la pr\u00e9sentation de leurs produits alcoolis\u00e9s et mettre en valeur les techniques de production de leur usine aupr\u00e8s des clients.<\/p>\n\n\n\n

Du visionnage passif \u00e0 la narration interactive<\/h3>\n\n\n\n

Un mois apr\u00e8s l'acquisition de l'\u00e9cran interactif JAV par M. Wang, notre \u00e9quipe s'est rendue dans sa boutique pour recueillir ses impressions. Lors de notre visite, il a utilis\u00e9 l'\u00e9cran interactif pour nous pr\u00e9senter la riche histoire de Moutai, ses techniques de brassage uniques et sa gamme de produits haut de gamme. Son expertise et son talent de conteur nous ont profond\u00e9ment marqu\u00e9s.<\/p>\n\n\n\n

M. Wang a expliqu\u00e9 le d\u00e9fi auquel ils avaient \u00e9t\u00e9 confront\u00e9s auparavant\u00a0:<\/p>\n\n\n\n

\n

\u201c Avant le tableau interactif JAV, nous utilisions un t\u00e9l\u00e9viseur mural en lecture automatique pour diffuser des images de produits et des vid\u00e9os de l'usine. Les clients ne pouvaient que regarder passivement ce qui \u00e9tait affich\u00e9, sans possibilit\u00e9 de choisir ce qui les int\u00e9ressait. Cela limitait leur interaction et rendait plus difficile d'impressionner les visiteurs ou de susciter des conversations int\u00e9ressantes. Je recherchais une meilleure solution depuis longtemps. \u201d<\/p>\n<\/blockquote>\n\n\n\n

\"Image<\/figure>\n\n\n\n

Pourquoi JAV Board \u00e9tait le bon choix<\/h3>\n\n\n\n

Interrog\u00e9 sur la fa\u00e7on dont il a d\u00e9couvert JAV, M. Wang s'est souvenu\u00a0:<\/p>\n\n\n\n

\n

\u201c Un jour, en naviguant sur internet, je suis tomb\u00e9 sur un \u00e9cran plat interactif d\u00e9crit comme un \u2018 iPad g\u00e9ant \u2019. J'ai tout de suite compris que ce serait l'outil id\u00e9al pour nous. J'ai compar\u00e9 plusieurs marques populaires sur Taobao et JD, en me concentrant sur le prix et les fonctionnalit\u00e9s. JAV Board s'est d\u00e9marqu\u00e9 par son prix raisonnable, qui correspondait \u00e0 notre budget, et par la pr\u00e9sentation de votre usine, qui r\u00e9pondait parfaitement \u00e0 nos besoins. \u201d<\/p>\n<\/blockquote>\n\n\n\n

Une exp\u00e9rience transformatrice en magasin<\/h3>\n\n\n\n

Apr\u00e8s un mois d'utilisation, M. Wang a partag\u00e9 son constat\u00a0:<\/p>\n\n\n\n

\n

\u201cGr\u00e2ce \u00e0 la version sur pied mobile de l'\u00e9cran interactif JAV, les clients peuvent d\u00e9sormais choisir ce qu'ils souhaitent voir\u00a0: d\u00e9tails des produits, processus de fabrication, etc. Ils peuvent mettre les vid\u00e9os en pause, zoomer sur les images et poser des questions en temps r\u00e9el. La combinaison d'une r\u00e9solution 4K, de couleurs \u00e9clatantes et d'une r\u00e9activit\u00e9 tactile optimale offre une exp\u00e9rience visuelle \u00e9poustouflante et hautement interactive.<\/p>\n\n\n\n

Auparavant, les visiteurs ne faisaient que jeter un coup d'\u0153il \u00e0 nos pr\u00e9sentoirs quelques minutes avant de partir. D\u00e9sormais, gr\u00e2ce \u00e0 l'\u00e9cran interactif JAV, ils restent souvent 30 minutes, voire plus, ce qui nous offre une bien meilleure opportunit\u00e9 de nouer des relations et de conclure des affaires.\u201d<\/p>\n<\/blockquote>\n\n\n\n

R\u00e9sultats commerciaux tangibles<\/h3>\n\n\n\n

Fin 2022, M. Wang a partag\u00e9 une nouvelle excitante via WeChat : leur magasin avait attir\u00e9 10% clients de plus et r\u00e9alis\u00e9 une augmentation de 5% des ventes du quatri\u00e8me trimestre par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n

Nous sommes ravis de constater que l'\u00e9cran plat interactif JAV fait une diff\u00e9rence tangible pour le groupe China Moutai et fiers d'avoir gagn\u00e9 leur confiance et leur soutien.<\/p>","protected":false},"excerpt":{"rendered":"

Founded in 1998, China Moutai Group is a world-renowned producer of premium Chinese liquor, boasting gross assets of over 230 billion RMB and repeated recognition as a BrandZ Global Top 500 Enterprise. Their products dominate the high-end liquor market in China, celebrated for exceptional quality and craftsmanship. In August 2022, Mr. Wang \u2014 Sales Director…<\/p>","protected":false},"featured_media":3631,"template":"","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-3627","business","type-business","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nChina Moutai Group Enhances Customer Engagement with JAV Interactive Flat Panel Display - JAV Board<\/title>\n<meta name=\"description\" content=\"China Moutai boosts customer engagement and sales by 5% with JAV Smart Board, offering interactive 4K presentations that keep visitors longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/javflatpanel.com\/fr\/blog\/entreprise\/chine-moutai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Moutai Group Enhances Customer Engagement with JAV Interactive Flat Panel Display - 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